Color is the first thing we see and the first thing we connect to. Color influences up to 85% of product purchasing decisions and more importantly, our reactions to color are 95% emotional, therefore the first impression or reaction is critical. 

Pacific Laser Systems (PLS), a Fluke company, introduces a new product platform — including 11 new point, line, and rotary laser levels — with improved durability, accuracy, and performance. 

The new AY110-300 Motorized Rotary Stage from Optimal Engineering Systems, Inc. (OES) features a large 180 mm (7.087 in.) open aperture.

I received an email from a reader with a question about different kinds of reports and certificates dealing with calibration—a subject that I comment on from time to time.