CHARLOTTE, NC-SATO America Inc., a manufacturer of thermal printers, labeling, software and EPC/RFID solutions for the Auto-ID and Data Collection industry, announces Tim W. Cook as the new vice president of North America sales.

Cook is an industry veteran of 15 years and has held executive positions previously with Honeywell Scanning and Mobility, and Zebra Technologies, recently stated “I am energized to have recently joined this remarkable SATO team and look forward to leveraging my AIDC experience to develop and lead a world class, professional sales organization for SATO America.