Sandvik Coromant announced the appointment of Thomas Henry as the new vice president of marketing for the Americas, effective Nov. 4, 2024.

With over 25 years of leadership experience in the metal-cutting and industrial distribution sectors, Henry brings a wealth of knowledge and expertise to his new role. He joins the Americas team after serving as the global channel marketing manager, where he was instrumental in developing and executing innovative marketing strategies and digital transformations.

In his new role, Henry will be responsible for establishing and achieving the strategic objectives of the sales area, ensuring the use of appropriate marketing channels and developing prosperous marketing activities to support sales growth. His focus will also include executing successful product launches and leading a balanced mix of marketing communication and brand activities.

“This new role represents exciting new opportunities to interact and engage with customers in meaningful ways,” said Henry. “Successful marketing today hinges on delivering personalized experiences that resonate with customers, being present where they are and offering content in the formats they prefer. I look forward to leading our team of digital marketing professionals as we continue to deliver on the Sandvik Coromant brand promise and take a leading position into the future.”

Henry's career highlights include significant achievements, such as the development of a new global channel partner program and receiving the Top Achiever in Excellence of Leadership and Change Management award in 2017.

“Thomas’ appointment will further strengthen our market position and enhance customer engagement across the Americas,” said Veronica Messersmith, president of Sandvik Coromant Americas. “His proven leadership abilities and comprehensive understanding of manufacturing will be invaluable as we continue to innovate and lead in this industry.”

For more information, visit www.sandvik.coromant.com.