Forget Hamlet. What’s going on? That is the question.

Data collection is about addressing this most important question in strategy. Maybe “What’s going on?” is the greatest question ever asked. Right up there with “Where are we?” and “Who are you?”

So, let’s say you’re headhunted by a tier one oil company to lead their upstream business process in a new territory where, amongst many other demanding strategic and operational responsibilities, you will need to procure and commission a new production rig.