Why is certification of an organization’s quality management system to ISO 9001 – or AS9100, or IATF 16949 or ISO 13485 – so special? What does the certification signify? And what supports the paper behind that framed certificate?

Why do organizations even today continue to embark on an ISO 9001 implementation project, joining the 1.2 million others around the globe who are certified to this extraordinary quality management system (QMS) model? What’s the staying power? What’s the value – the appeal?