Manufacturers are increasingly turning to digital color management tools to set their products up for success — achieving greater precision, improving formulations, and streamlining production.

The exact color shade affects the value and identity of the product and the brand. Therefore, it is crucial to match the correct color shade in the production process and to produce it homogeneously throughout numerous batches.

Color is the first thing we see and the first thing we connect to. Color influences up to 85% of product purchasing decisions and more importantly, our reactions to color are 95% emotional, therefore the first impression or reaction is critical. 

What is color? There are technical responses to the question as well as more practical answers.

Machine vision is an integral part of the manufacturing process for many different industries. Manufacturers ensure the safety, consistency and integrity of the products produced through proper inspection, while being assured that defective parts are rejected from the production line.