In an industry defined by change, continuous improvement (CI) has become essential—not just as a process but as a culture. It allows companies to pivot, innovate, and thrive. However, CI flourishes only in cultures where employees don’t just accept change but author it. Leaders who recognize this understand that sustainable CI arises not from mandates but from a deep alignment of values between the organization and its people. When employees feel they have a hand in shaping changes, CI becomes an intrinsic, enduring part of their daily work.
Through my work as a podcast host, I’ve had the privilege of speaking with manufacturing leaders who have mastered the art of building CI cultures. From Robert Griggs to Jesse Casto, Willemijn Schneyder, Michael Corrales, and Ashleigh Walters, each conversation has revealed how deeply CI is woven into their company values. These leaders show that CI isn’t simply a strategy—it’s a way of working that empowers every employee to contribute to meaningful change.
Robert Griggs captures this idea well. “Continuous improvement, for us, is about survival,” he says. “If you’re not getting better, you’re going backward.” For Griggs, CI isn’t just a task—it’s part of the company’s DNA, a way of working that his team believes in and contributes to every day. This article explores how leaders like Griggs, Castro, Corrales, Schneyder, and others foster CI cultures that empower their teams to drive change as co-authors of continuous improvement.
The Real Value of Buy-In: Lessons from BetterCNC
Jesse Casto, founder of a machine shop, understands that CI is an evolution, not a single event. Growing up in his father’s machine shop, he learned that real improvement comes from a thousand tiny adjustments, not grand directives. Early in his CI journey, Castro encountered resistance from employees who saw improvement as extra work rather than a shared goal. To break down this resistance, he focused on making employees feel like authors of change. “Improvement isn’t a series of instructions; it’s a mindset,” Castro says. “We work toward it every day by asking ourselves, ‘How can we make this better?’” This approach enables employees to see CI not as an added burden but as a shared responsibility they help shape and sustain.
Practical Foundations of a CI Culture
Building a CI culture doesn’t happen through a single initiative or directive; it requires consistent values, practical tools, and open channels for feedback. Each of these elements reinforces the others, creating an environment where improvement is authored by all.
-
Commitment to Values That Invite Engagement
CI cultures are rooted in clearly defined values that resonate with employees. Griggs emphasizes accountability and customer service as core to the company’s success. “Our boss is the customer,” he explains. This simple but powerful value allows employees to see their work through the lens of customer satisfaction, fostering a sense of responsibility and pride. Employees help set and uphold these standards, building an environment where CI feels less like an imposition and more like a natural extension of their commitment to quality.
-
Engagement and Empowerment: Letting Employees Shape the Change
Ashleigh Walters, who led a successful transformation, tapped into her team’s potential by giving them an active role in CI. Instead of issuing top-down directives, she asked, “What would make your job better?” The response was a surge of ideas and an environment where employees not only adapted to changes but became enthusiastic contributors. This approach exemplifies how CI gains real traction when employees are encouraged to bring their insights forward, creating a workplace where change is authored by the people who enact it daily.
-
Tools that Serve Workers, Not the Other Way Around
Michael Corrales takes a practical approach to CI tools. Recognizing that technology must simplify work, he designed a system that integrates quality control and inventory management, reducing redundancies so employees can focus on impactful work. “Our goal is to automate redundant tasks and streamline information,” Corrales says. This approach allows CI to become second nature by eliminating friction in everyday processes, enabling workers to focus on quality and improvement without unnecessary complications.
-
Continuous Feedback and Recognition: Building a Loop of Improvement
Feedback and recognition are integral to CI. Willemijn Schneyder has established a peer-to-peer recognition system where employees acknowledge each other’s contributions to CI every 14 days. “It’s not top-down,” she explains. “Everybody can recognize everybody.” This feedback loop encourages continuous improvement while fostering mutual respect and collaboration. By embedding recognition into CI, Schneyder ensures that her team feels valued and motivated, further reinforcing the culture. Here, CI isn’t a directive; it’s a shared narrative of improvement authored by everyone involved.
CI as a Tool for Navigating Industry Trends
The manufacturing industry faces unique challenges and opportunities, from sustainability demands to digital transformation. In response, CI has evolved from a nice-to-have to a strategic imperative. Leaders like Corrales and Schneyder have positioned CI as a dynamic tool that helps companies stay ahead. For example, in one solution, proactive data analytics give employees real-time insights, allowing them to act before minor issues become more significant problems. This foresight is critical in an industry that values consistency and quality.
Comparative CI Models: A Cultural Lens
Examining these leaders’ approaches reveals unique perspectives that enrich CI cultures in distinct ways:
- The Customer-Centric Model: Griggs’s focus on serving the customer aligns CI with quality and accountability. By rooting improvement efforts in customer satisfaction, employees are motivated by a direct connection to their impact.
- The Employee-Centric Model: Castro and Walters prioritize employee empowerment, fostering an environment where team members feel they have ownership of CI. This model demonstrates that CI cultures thrive when employees see change as something they co-create rather than endure.
- The Tool-Driven Model: Corrales’s focus on technology that simplifies work highlights a CI culture that respects employees’ time and effort. By reducing friction in routine tasks, his approach ensures that improvement enhances productivity.
- The Collaborative Model: Schneyder’s emphasis on feedback and peer recognition creates a collaborative CI culture where employees feel valued and seen. Her peer-driven recognition model reinforces that improvement is a shared effort, fostering a sense of unity and mutual respect.
Each model addresses aspects of CI culture, demonstrating that cultural alignment can make improvement efforts more sustainable and impactful.
Vision for Tomorrow’s CI Culture
Willemijn Schneyder envisions an industry where employees actively drive change, emphasizing and agreeing that “people love change when they get to author it.” Her vision for a “digital apprenticeship” where seasoned workers and new hires learn from each other is a forward-thinking example of CI that values both experience and innovation. “We have to make space for the wisdom of experience alongside the tech skills of the new generation,” she says. This approach aligns with the future of manufacturing: agile, collaborative, and continuous learning.
As we look ahead, the leaders shaping CI culture today offer a blueprint for tomorrow’s industry. The manufacturing landscape is rapidly evolving, and companies that embrace CI not only adapt to change—they drive it. This is a manufacturing future where every employee, from the shop floor to the executive office, is empowered to improve and innovate. By putting people at the center of CI, these leaders are building workplaces that don’t just keep up with the industry—they define its future.
Ultimately, these stories and models converge on a simple truth: continuous improvement is sustainable only when built into the culture. The leaders we spoke with exemplify this by aligning their CI efforts with values that empower, engage, and elevate their teams. This is how the most resilient manufacturing cultures turn today’s challenges into tomorrow’s successes, one meaningful change at a time.
