This past year has been ripe with massive disruptions. In fact, 94% of manufacturers surveyed say demand has significantly changed as a result of COVID-19.
In times of uncertainty, it is crucial to focus efforts on production aspects that can be controlled rather than aspects manufacturers have no control over.
At the end of the day, nothing matters more than customer satisfaction. Fundamentally, this sounds quite simple; make the customer happy, and all is well. Keeping customers happy and loyal to your brand, however, is not as easy as it sounds.